PROJECT: Audi A3 Sportback Launch Show


I'm currently in Madrid with Rob Strefford working on the show for the launch of the new Audi A3 Sportback. We've already spent quite some time working from the office in the UK figuring out just how to meet their exciting but quite complicated spec. Now we're on site and it's all starting to come together.

The show involves a 360 degree immersive dome experience using a 7th Sense Delta Media Server and a 6 projection blend, with an additional 3 projectors being used in mapping onto the car and stage. Plus we are configuring all the usual show lighting, special 4D effects and so on. It's been long long days, but the final show will be worth it. I'll post some pictures soon.